The Martec Group offers its clients a range of
solutions designed to meet their product and strategic market planning
needs. This core offering of solutions
New Product/Technology Concept Assessment:
evaluates the feasibility of a new product and/or technology and is
the first step in quantifying market potential.
Market Opportunity/Customer Needs Assessment:
quantifies the market opportunity for
new and/or existing products into new and/or existing markets.
Market Size, Segmentation and Value Chain
Analysis: quantitatively investigates
the size, segmentation and growth potential of a market; also analyzes
the role of each channel participant, quantifying the value provided
at each level of the chain.
Customer Satisfaction/Voice of Customer and Performance Benchmarking:
utilizes direct customer feedback (a.k.a. 'Voice of the Customer') to
quantify how a specific product or service offering measures against
the competition; results in a prioritized list of customer improvement
initiatives for the client.
Merger & Acquisition/Due Diligence
Analysis: provides analysis of the market
and brand position, technology strength and strategic fit of acquisition
candidates from a customer, supplier, and competitor perspective.
The Martec Group offers a range of business intelligence services. Please
contact us to discuss a solution for your specific research need.
Integrated Marketing Communication