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The Martec Group's expertise lies in our ability to collect primary data from a wide variety of respondents, ranging from CEOs of major corporations to independent home contractors. A number of approaches, both qualitative and quantitative, are utilized to collect this information.
Qualitative Approach
· One-on-one, in-depth interviews
· Focus groups
· DMU groups (group interview with the decision-making unit within a business unit of a single customer)
· Product testing clinics
Quantitative Approach
· Telephone interviews
· One-on-one interviews
· Online interviews
· On-site (conference, trade show, etc.) intercepts
· Phone-fax-phone and phone-email-phone interviews
To support the data collected from primary sources, Martec's in-house Information Resources Department has the ability to search thousands of business, technical and scientific databases for previously published data that support primary research activities.
The following is a sampling of specific research methodologies offered by The Martec Group. Examples of several of these methodologies are included.
 Customer Satisfaction
　Attribute Importance Analysis Map
　Competitive Positioning Analysis
　Customer Loyalty Analysis
　Customer Value Analysis
　Product Feature Analysis
　Price Elasticity Analysis
　Brand Awareness
Market Analysis
　Market Size & Segmentation Analysis
　Market Opportunity Analysis
　Merger & Acquisition Analysis
　Value Chain Analysis
　PIN Segmentation Analysis
Conjoint/Trade-off Analysis
Business Intelligence
Plus others