The Martec Group's expertise lies in our ability to collect primary data from a wide variety of respondents, ranging from CEOs of major corporations to independent home contractors. A number of approaches, both qualitative and quantitative, are utilized to collect this information.
· One-on-one, in-depth interviews
· Focus groups
· DMU groups (group interview with the decision-making unit within a business unit of a single customer)
· Product testing clinics
· Telephone interviews
· One-on-one interviews
· Online interviews
· On-site (conference, trade show, etc.) intercepts
· Phone-fax-phone and phone-email-phone interviews
To support the data collected from primary sources, Martec's in-house Information Resources Department has the ability to search thousands of business, technical and scientific databases for previously published data that support primary research activities.
The following is a sampling of specific research methodologies offered by The Martec Group. Examples of several of these methodologies are included.
Attribute Importance Analysis Map
Competitive Positioning Analysis
Customer Loyalty Analysis
Customer Value Analysis
Product Feature Analysis
Price Elasticity Analysis
Market Size & Segmentation Analysis
Market Opportunity Analysis
Merger & Acquisition Analysis
Value Chain Analysis
PIN Segmentation Analysis
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